You have to love Dove and their anti-fake advertising campaigns like <a href="http://www.adgabber.com/video/video/show?id=54" target="_blank">Onslaught</a>, but then you realize that their parent company, Unilever, <a href="http://www.adrants.com/2007/10/ccfc-condemns-unilever-for-hypocrisy-we-s.php" target="_blank">is responsible for those annoying BomChickaWahWah ads</a>. Is this a moral inconsistency, as the article puts it?
I also found out about <a href="http://www.3iying.tv/">this marketing group that focuses on what real girls think about real ads</a> and how better to reach the savvy young woman of today. While it sounds paradoxical to link marketing with feminist ideals, this firm seems to have done it, and successfully, too!. I believe, and they show, that you can catch more flies with feminism than with chauvinism. Whereas 20% of a magazine's readership may object to a skinny minny mollie on the cover, 100% will approve of a normal, pleasant young woman (who isn't making orgasm faces all over the inside).
Gosh I love getting all these advertising and marketing newsletters in my inbox. I feel like such a devious little self-brander.
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